following areas are should be considered and addressed in a well-thought-out e-marketing
strategy for your web business or service. All can be the source of
significant visitor traffic and sales, and at comparatively low cost
when compared to paid advertising of any sort:
Whether you pay us to do
perform the research or do it yourself, best practices show you
should perform a detailed study of the ways people
seek and find products and
services like yours on the web, then decide how to integrate the promising ones into
your overall strategy.
perform this process
would typically include:
identifying your strategic and tactical priorities for the
applying the benefits of our
experience and continuing research into
successful Internet strategies to your situation.
successful sites of your type or category, to determine how successfully
they reach out to and retain customers, and how you may do it better.
identifying innovative, cost-effective
viral marketing programs and development strategies your competitors are
not pursuing -
and understanding whether you should be.
participating in listservs, newsgroups, and discussion
forums that serve communities of your potential customers to build your
visibility web-wide, and, just as important, enable you to understand
clearly how they want to be served.
potential strategies for
and managing: link exchanges, banner exchanges,
associate programs, promotions, etc.
process discussed above will
reveal various marketing efforts that should be pursued to assure the success
of your web site. PIA is prepared to be your partner in carrying them
through. PIA will
propose specific programs and budgets to accomplish your goals which
you will approve before they are set in motion.
Each marketing strategy engagement is unique, and a program
will be quoted specifically for your needs. Our fee rates for marketing
development work are variable from $75 to $125 per hour depending on the
complexity and discretion required and prevailing rates for specialty work. Discounts
may then be applied according to
project size and complexity.
Ready to get
started? Order services
here. Or call
Dick Jones to discuss our services, or email
dickjones AT pia.net