Web Site Analytics
site analysis is the practice of analyzing and optimizing each visitors'
and overall web site operations. This is an important component of any
successful web strategy, whether the site objective is monetary profit
or political action. You need to examine visitors' behavior within your
site and understand whether individual visitors are responding as
predicted and desired.
PIA's Web Hosting accounts come with
basic web site traffic
analysis software you can use for this purpose. In addition, raw log
information can be stored, downloaded, and massaged by other software packages.
achieve maximum effectiveness in meeting a site's objectives, management must
continuously monitor site activity to:
the demographics and psychographics of the current visitors, and the
ways they find the site.
what promotional efforts are most likely to increase targeted
traffic to the site, and compare the cost-effectiveness of such
promotional programs in increasing traffic.
optimize the visitor's experience of and affiliation with the site.
optimize the web site's performance in getting visitors to respond
as desired, whether the response is to purchase goods or services,
or get them engaged in a continuing relationship with the
sequence of events follows this scenario:
Once a web site
is operational, the owner notifies everyone s/he knows, and registers
the site URL with as many search engines and directories as s/he can, so
people will begin to visit the site.
traffic begins to build, management should monitor visitor
traffic to understand how visitors are finding their site, and whether the
visitors they targeted are the visitors showing up.
should then increase promotional activity, as budgets permit, to generate more traffic
from the channels where visitor traffic spontaneously occurs, like
search sites, major content sites, and large niche sites appealing to
the same audience. These efforts should start with Search Engine
Optimization, continue with banner and link swaps, and eventually include
paid or pay-per-click placements.
At the same time, management should monitor and analyze visitor activity within the
site. Development of the site should be based on understanding the
needs and desires of visitors rather than by guesstimate and
visitors' progress through a site via analysis tells management which
areas are being used and appreciated, which are popular, and which may
not interest visitors much, even though management thought they would be
very interested, and gladly paid for developing that content or service.
Ready to get
started? Order services
here. Or call
Dick Jones to discuss our services, or email
dickjones AT pia.net